OeTTINGER Getränke takes pop culture by storm!

OeTTINGER Getränke takes pop culture by storm!

  • Innovations
  • 17. October 2024

It’s official: We’ve been nominated! The “#NEVERNORMAL” marketing concept by Oe for our first-ever product OeWater has been shortlisted for the REMIX AWARDS 2024 in the category of “Best cultural marketing”. The awards celebrate marketing strategies that capture the zeitgeist by engaging with current pop culture. We’ll find out whether we are successful during REMIX – The pop culture summit in Berlin.

From the shortlist:

“Oe” is more than just a drink concept for a popular new brand, more than just a bottle with something inside it. “Oe” is a platform, a mouthpiece, a movement. So that people and their messages can be seen and heard. This could be a work of art, or even a picture, song, sculpture, dance or book. Whatever it is, it’s never normal.