At this year’s Gulfood international innovation trade fair in Dubai, our JoyBräu 0.0% protein beer range, which we developed exclusively for international markets, made it onto the shortlist for most innovative drink of the year. All of us at OeTTINGER GETRÄNKE are super proud of this achievement!
The Gulfood trade fair in Dubai is the largest food and drinks show in the world and took place for the 30th time this year. For the 2025 edition, more than 5,500 exhibitors from around 130 countries were in attendance, showcasing more than one million new products in the process. This year, the event was held under the motto “The Next Frontier in Food”.
