It’s official: When it comes to digitalization, we are Germany’s top beer brewer! The “Digital Champions 2025” study, which was jointly commissioned by Focus Money and Deutschland Test, looked at which companies were seen by the public as being pioneers of digitalization. OeTTINGER GETRÄNKE took top spot in the beer industry, officially making it “Digital Champion 2025”. The winners from each industry all received 100 points, which set the benchmark for all the other companies surveyed.
So just what is it that makes us number one among German breweries? It’s all down to our many and varied digitalization measures.
First, we have a digital agenda with clear targets. By giving our online platforms a comprehensive makeover and increasing our LinkedIn network, we have consolidated our digital presence, extended our reach, and really made our brands stand out from the crowd. We’re currently optimizing the accessibility of our websites in order to guarantee easy access to all users.
There are many more projects in the pipeline at implementation or application stages: We are driving forward the digitalization of our logistics, while the company-wide introduction of an ERP system is leading to improvements in various areas, including in the networking of internal processes. Data protection and data security take top priority here and our employees receive ongoing training on digital literacy. We’re also continuing to expand our use of cloud solutions and progressing the modernization of our Intranet.
The major study by Deutschland Test
As part of the “Digital Champions 2025” study, several hundred million online sources on around 15,000 businesses were evaluated using AI and text-based methods. The results were then combined with findings from surveys. While the AI and text-based evaluations looked at the public discussion on digitalization, technology, and innovation, the surveys provided deeper and more comprehensive insights. Companies were awarded top spots in the rankings based on their innovative technologies, strategic vision and future-oriented corporate culture. The companies that stood out were not simply keeping their fingers on the pulse when it comes to digitalization. Rather, these companies were actively integrating digitalization in the ways in which they were improving the efficiency of their business processes and developing new business models.
