In 2026, OeTTINGER once again ranks among the brands offering the best value for money in Germany. This was confirmed by the latest value for money rankings from Handelsblatt, which draws on data obtained as part of a large-scale consumer survey carried out by the market research and data analytics firm YouGov.
We view this result in the beer category as more than merely positive recognition: It is proof of the success of our alignment and business strategy. Quality, efficiency, and fair prices are not simply short-term measures – in actual fact, they have been a firm fixture of our self-image and identity since the very beginning.
Above all, this result is a shared success. It is the product of the dedication shown by all our employees on a daily basis – from production to logistics and quality assurance, all the way through to administration, sales, marketing and innovation. A huge thanks for your commitment! You have all helped us to stay true to our claim of “top quality at fair prices” in 2026.
About the study
The Handelsblatt value for money rankings are based on more than one million representative online interviews carried out by YouGov over the course of a single year. Around 900 brands in 32 categories were evaluated and the respondents stated which brands they associated with either good or poor value for money.
