by Jan | Mar 6, 2026 | Innovation
The schnitzel beer that was ready to try at the end of our internal Innovation Days 2026 was meant to be a final punchline of sorts delivered by our product developers. But it’s more than that, too: It’s a symbol for those who dare to venture outside the...
by Jan | Feb 19, 2026 | Innovation
You love beer. Buying a round. Enjoying the atmosphere of a bar or pub. But occasionally, you prefer to keep a clear head. NULL KOMMA NULL makes this possible. It looks like beer, and tastes like beer too – just without the alcohol. Proper taste, no compromising....
by Jan | Nov 17, 2025 | Innovation
In an interview with “Business Punk” business and trend magazine, marketing boss Tom Inden-Lohmar introduced our OeLemonade. He also explained why fiber is sexy, how to turn soda into a functional food – and why even fitness influencer...
by Jan | Feb 21, 2025 | Innovation
At this year’s Gulfood international innovation trade fair in Dubai, our JoyBräu 0.0% protein beer range, which we developed exclusively for international markets, made it onto the shortlist for most innovative drink of the year. All of us at OeTTINGER GETRÄNKE are...
by Jan | Oct 17, 2024 | Innovation
It’s official: We’ve been nominated! The “#NEVERNORMAL” marketing concept by Oe for our first-ever product OeWater has been shortlisted for the REMIX AWARDS 2024 in the category of “Best cultural marketing”. The awards celebrate marketing strategies that capture the...
by Jan | May 15, 2024 | Innovation
This spring, we are launching a whole host of new products from our OeTTINGER GETRÄNKE range in our traditional brand OeTTINGER’s new look. The highlight is the first range from our innovation brand Oe, OeWater: Protein soda in three different flavors. OeWater...
