Our social media performance is top drawer! This was the conclusion reached by the web agency web-netz following its online check of the social media presence of German beer brands. OeTTINGER Brewery was awarded second place in the overall rankings, just behind the top-ranked brand.
The online check investigated key metrics such as the number of posts, followers, engagement and total number of reactions over the year. For both our Facebook and Instagram presence, we ranked in the top 15 in seven categories. Moreover, in five of these categories, we even secured a place in the top five!
In the end, when taking into account all of the individual categories, OeTTINGER was well ahead of the vast majority of its competitors – ultimately finishing just a single point behind the regionally strong brand Flensburger, which took top spot.
All that remains is to toast this notable success. Cheers!
