In order to further advance the expansion of our own brands, we have now called upon reinforcements. In this spirit, Tom Inden-Lohmar has been appointed to our newly created position Head of Marketing. Tom is an experienced brand creator and will be stepping into his new role on June 01 2024; he will be responsible for both brand management and marketing of all own brands. These include our traditional brand OeTTINGER, our recently established innovation brand Oe and the protein beer brand JoyBräu.
As Head of Marketing, Tom Inden-Lohmar will report directly to CEO Stefan Blaschak.
Tom Inden-Lohmar is an expert in emotional brand building. Alongside his activities as a creative director, podcaster, author, coach, and professional speaker, Tom has been creating emotional brand identities for people and businesses for more than three decades. Moreover, the drinks sector is far from uncharted territory for the “soul manager”: Back in 2012, he acquired the brand rights in Mampe and injected fresh life into Berlin’s oldest spirits brand.
Tom Inden-Lohmar has already been working with OeTTINGER GETRÄNKE since 2023. As an external consultant, he played a vital role in driving the successful relaunch of our main brand OeTTINGER and the creation of our #NEVERNORMAL innovation brand Oe.
